CONTACT INFORMATION
Market Development and Administration Department
- MDAD
- 3rd Floor Civic Center Bldg. A, Quezon City Hall, Diliman Quezon City
- 8988-4242 local 8357
- MDAD@quezoncity.gov.ph; BantayPresyo@quezoncity.gov.ph; MDADClearance@quezoncity.gov.ph
About the Department
MS. MA. MARGARITA T. SANTOS
City Government Department Head III
Officer-In-Charge
Trunk line: 8988-4242 local 8357
P/COL. PROCOPIO G. LIPANA (RET.)
Programs and Projects Officer
Trunk line: 8988-4242 local 8357
MDAD was created through Q.C Ordinance No. SP-950, S-2000 to effectively and efficiently implement and enforce laws/ ordinances pertinent to the administration of city-owned markets and regulation of the establishment and operation of privately owned and/ or operated markets and all other market related activities in Quezon City, including tiangges and street vending.
In October 19, 2015 Q.C. Ordinance No. SP-2459, S-2015, otherwise known as the Revised Quezon City Market Code was enacted which took effect fifteen (15) days after its publication in a newspaper of general circulation and upon posting to the website of the Quezon City Government amending Q.C Ordinance No. SP-944, S-2000.
The Implementing Rules and Regulations (IRR) of the Revised Q.C Market Code was approved by the City Mayor on June 18, 2019 and subsequently published in “The Manila Times” on July 26, 2019.
The MDAD’s five (5) areas of concerns under the Revised Quezon City Market Code includes public market management and operations of city-owned markets, regulation of privately-owned and/ or operated markets, hawkers / sidewalk vendors development, inspection and enforcement of laws rules and regulation and revenue generation.
Department Directory
MR. JOEY A. DELA CRUZ, LLB, MPA
Special Assistant to the City Market Administrator
Officer-In-Charge, Management Information System Unit
Trunk line: 8988-4242 local 8352
Divisions/ Units:
- Administrative Division
Mr. Armando V. Limos
Head/ Chief Administrative Officer
8988-4242 loc. 8351- Records Management Section
Ms. Rosie Faye A. De Leon
Section Head
8988-4242 loc. 8352 - Personnel Section
Ms. Ma. Victoria M. Macaspac
Section Head
8988-4242 loc. 8351 - Fiscal & Statistical Section
Ms. Lalaine C. Calimbayan
Section Head
8988-4242 loc. 8354
- Records Management Section
- Private Markets Division
Ms. Bernadette F. Mejia
Acting Head/ Licensing Officer II
8988-4242 loc. 8353 - Hawkers Division
Mr. Elvie P. Espina
Acting Head/ Market Supervisor III
8988-4242 loc. 8356 - Technical Services Division
Engr. Noel H. Tagaylo
Head / Engineer V
8988-4242 loc. 8356 - Public Market Division
Mr. Elmer F. Ferran
Head / Market Supervisor V
8988-4242 loc. 8358- Kamuning Public Market
K-5th St., Brgy. Kamuning (District IV)
Contact Person: Mr. Eduardo F. Bainto
Market Supervisor III
8929-2853 - Galas Public Market
Luzon Ave., Brgy., San Isidro (District IV)
Contact Person: Mr. Efren F. Firmalino
Market Supervisor III
8715-5404 - Frisco Public Market
Tolentino St., corner Zamora St. (District I)
Contact Person: Mr. Regino C. Gaudiel
Market Supervisor III
371-5362 - Murphy Public Market
15th Avenue, Brgy., San Roque, Murphy (District III)
Contact Person: Mr. Richie D. Rayos
Market Supervisor III
8912-1253 - Project 2 Public Market
Kubili St., Brgy. Quirino 2-A (District III)
Contact Person: Mr. Edwin N. Estrellado
Laborer II / Officer-In-Charge
8928-1979 - Project 4 Public Market
P. Tuazon Avenue, Brgy. Milagrosa (District III)
Contact Person: Mr. Marcelo G. Gonzales
Market Supervisor II
Officer-In-Charge
8913-9811 - Roxas Public Market
Hyacinth St., Brgy. Roxas (District IV)
Contact Person: Ms. Nenita R. Perolino
Market Supervisor III
413-2253 - San Jose Public Market
Mayon St., Brgy. NS Amoranto (District I)
Contact Person: Mr. Rogelio B. Gregas
Market Inspector II
Officer-In-Charge
732-2406
- Kamuning Public Market
- Business Permit and Licensing Unit
Ms. Bernadette F. Mejia
Acting Head/ Licensing Officer II
8988-4242 local 8353 - Market Enforcement Unit
Mr. Vicente C. Arnante
Acting Head
8988-4242 local 8355 - Market Inspection Unit
Mr. Herberth L. Silverio
Acting Head / Market Supervisor III
8988-4242 local 8353
Services
Key Programs
- Public Market Management and Operations of City-Owned Markets
Management, operations and maintenance of the eight (8) city-owned markets; rehabilitation and enhancement of market structure to ensure security, safety, clean and to provide better livelihood opportunities for the community.
The management and operations of the eight (8) city-owned market is through the market supervisor designated by the City Market Administrator to oversee the day to day activities in those markets.
- Private Market Regulations Program
Quezon City have twenty six (26) markets and forty seven (47) talipapas with a total seventy three (73) privately owned operated markets.
MDAD aims to ensure the compliance of markets to the Revised QC Market Code and city policies on establishment of privately owned and/ or operated markets through acquiring a market franchise from the City Council.
Likewise, the program includes the processing of new and renewal of business permits in all government owned and privately owned/ operated public markets, owners and operators of private markets, tiangge organizers and traders, meat shop owners/ operators, processing of new and renewal of stall awards and contract of lease to qualified leaseholders in city markets, issuance of Order of Payment for market rental fees and certification and issuance of certified true copy of business permit and market stall awards.
- Hawkers Regulation and Development Program
MDAD regulate the operation and/ or proliferation of hawkers, sidewalk vendors in any portion of streets, alleys, sidewalks as vending sites, places of business and commerce, except those allowed by the city government and provide alternative venue for them to earn a living.
A hawkers permit is issued to qualified registered vendors upon completion of requirements.
- Enforcement and Inspection
MDAD strictly implement and enforce the provisions of city ordinance relating to prohibited vending areas. It ensure the continuity of the road clearing operations and institutionalizing livelihood programs for those affected.
MDAD also conduct continuous inspection and monitoring of all market related activities in compliance to market regulatory requirements which includes but not limited to market franchise, business permit, proof of payment, other licenses, sanitary permit, fire safety inspection certificate and special permit for Talipapa and Tiangge.
- Revenue Generation Enhancement Program
Revenue generation through collection of taxes, fees and charges from establishment, business, service and activities within Quezon City such as private markets, talipapa, tiangge and city-owned market.
- Palengkonek Online Market
Through the partnership with the private sector, Palengkonek, was recently launched with the signing of the Memorandum of Agreement (MOA), as the first digital market place where QC market-goers find their “suking palengke” and have their “pinamalengke” picked up from the partner markets /s directlky or delivered at their doorsstep. QC residents can now buy fresh quality goods at the usual affordable prices with just a few digital clicks in their convenience. This platform provides for a more safer and healthy approach in adapting to “new normal” way of life, thus insulating market-goers from the risk of acquiring the COVID-19 virus.
Resources
MDAD CITIZEN'S CHARTER 2020
MDAD SERVICES 2020