Quezon City Small Business and Cooperatives Development and Promotions Office
Just as pandaTODA sought to support tricycle drivers struggling due to the pandemic, Lalajeep was launched on June 11, 2020 by the Quezon City Government and Lalamove Philippines for the sake of the city’s jeepney drivers. Driving their jeeps as delivery vehicles for Lalamove, Lalajeep provides an alternative livelihood for jeepney drivers who have been unable to transport passengers and a cheaper alternative for users looking to deliver up to 600 kilograms of cargo. Through the Land Transportation Franchising and Regulatory Board (LTFRB) and the city’s Task Force for Transport and Traffic Management (TF-TTM) and Small Business and Cooperatives Development and Promotions Office (SBCDPO), QC jeepney drivers were able to register, undergo training, and receive special permits to operate their jeeps as Lalajeep drivers.
After more than a month of screening, registration, onboarding, and activation, the number of active Lalajeep drivers has already surpassed half of the targeted total of 200. Despite the LTFRB allowing some passenger jeeps to operate based on route, most jeepney drivers have yet to get back on the road. Also, since its launch, the public reaction to Lalajeep has been overwhelmingly positive and has led to touching stories, such as that of Mang Lauro, going viral on social media. Because of these, negotiations are ongoing to extend the program beyond August.
There are three identifiable factors that are responsible to Lalajeep’s success. First, the virtual driver training and assessment is comprehensive and associates having good values with doing good business. This ensures that Lalajeep drivers are ready to take orders as soon as their accounts are verified. Second, the strong promotions and reception to Lalajeep as well as QC small businesses’ need for delivery services keep the demand for Lalajeep high. Not only does Lalajeep support QC jeepney drivers, but also QC-based entrepreneurs trying to adapt to the “new normal.” Third, it’s significant that Lalajeep started in and continues to be exclusive to Quezon City, making it a milestone for both Lalamove and the QC LGU.
In conclusion, Lalajeep continues to be successful in achieving its goals by giving QC jeepney drivers a more modern, viable, and sustainable livelihood to earn an income from and offering QC small businesses a more affordable option for delivery. For other LGUs, this project would work if many businesses in your area make use of Lalamove’s delivery services.