Brief Description of the Program:

The JOY of Urban Farming Program is a brain child program of Mayor Joy Belmonte that launched in 2010, when she is still the Vice Mayor, which continously serving the QC citizens up to today. It basically aims to mitigate hunger by producing nutritional vegetables which the people of the City can utilize as food for their table or even as their livelihood. It also builds a concept that can be linked to many environmental campaigns to create a healthy habitat and environment for Quezon City families. The programs also target to help the nature back into life through establishing more urban farms and planting more green leafy vegetables in a pollution dense City like Quezon City.


The Joy of Urban Farming Program provides simultaneous learning sessions through orientation/ seminars that educates various sectors of the City. The program also provides, seeds, seedlings, gardening tools such as starter kits, greenhouse facilities and the likes for the planting enthusiasts and farmers.

Target Beneficiaries/Clientele:

The target beneficiaries of this project are the following:

  • QCitizens who do not have stable source of livelihood for sustainability and alleviate hunger;
  • Those who are in the education sector (students and education practioners) and private    sectors to encourage them to establish own facility into their schools and work area; and
  • Those who are members of various civic and non civic organizations and community leaders, as the frontliners in the community, to encourage the people to engage themselves to institute their own urban farms in the community for food security and sustainable development.


Citizens and communities who wishes to establish their own urban farms with the help of the JOY of Urban Farming should have an adequate land area or space to set up their urban gardens.

Address and Contact Information:

  • 3rd floor Office of the Mayor, Executive Bldg. Quezon City hall
  • Joy of Urban Farming Demo farm
  • Behind the Quezon City Public Library, Quezon City Hall Compound, Diliman, Quezon City.

Ms. Cristina Perez
Urban Farming Head
8988-4242 loc. 8305

Operating hours:
Monday to Friday, 8:00am-5:00pm