The Quezon City government has launched the Joy of Urban (JOUF) primarily to mitigate hunger by encouraging the QCitizens to produce and grow nutritional vegetables that will provide both food and livelihood to the people. 

Under the program, the city government provides its JOUF members with simultaneous training sessions, orientations, and seminars that educate various sectors of the city. The urban farmers were also given seeds, seedlings, gardening tools, including starter kits, greenhouse facilities, and the like.

In collaboration with the Department of Agriculture, modern farming methods and agriculture technologies are also studied and introduced to the urban farmers for the further development of sustainable food production. Among are the following three modern techniques;

Hydroponics 

A practice of growing plants in water as a substitute for soil. This method accommodates farmers from city districts with insufficient land for traditional farming.

Aquaponics 

A combination of hydroponics and aquaculture (fish farming) wherein fish waste is utilized as an organic fertilizer for plants.

Vertical farming

A method of growing plants stacked on top of each other, utilizing reusable/recyclable materials. It allows the cultivation of crops even in limited spaces in urban areas. 

Interested QCitizens who wish to establish their own urban farms through the Joy of Urban Farming should have an adequate land area or space to set up their urban gardens. 

As of April 2025, 1,439 urban farms have been established across Quezon City, with 43,170 active urban farmers earning a living from their produce.

For more information and updates, you may visit the Joy of Urban Farming Facebook Account.