The Joy of Urban Farming was launched to primarily mitigate hunger by encouraging the citizens of Quezon City to produce and grow nutritional vegetables which they can utilize as food on the table.  Secondarily, this can also serve as a form of livelihood for them.

For interested citizens, the Joy of Urban Farming provides simultaneous training sessions through orientations/seminars that educate various sectors of the City.  The program also provides seeds, seedlings, gardening tools, such as starter kits, greenhouse facilities and the likes for the planting enthusiasts and farmers Citizens and communities who wish to establish their own urban farms through the Joy Of Urban Farming should have an adequate land area or space to set up their urban gardens