The Quezon City Government, spearheaded by the Office of the City Mayor (OCM) and the Gender and Development Council Office (GAD Council), has launched the Tindahan ni Ate Joy program that aims to promote economic empowerment and equality in business and livelihood opportunities for women in the city. 

Under the program, home-bound mothers, solo parents, senior citizens, Persons with Disabilities (PWDs), mothers of Children with Disabilities (CWDs), survivors of violence and abuse, released PDLs, wives of drug dependents undergoing treatment in community rehabilitation centers, women from QCPC, and QCitizens from the LGBTQIA+ sector receive 10,000 worth of sari-sari store items and merchandise. 

By equipping the recipients with the basic entrepreneurship training seminars conducted in partnership with the Department of Trade and Industry (DTI), the program provides them the capacity to improve their family condition, become self-reliant, and be the city’s partner in economic growth. 

The program is part of the city’s efforts to provide opportunities for every QCitizen. 

As of November 2025, a total of 6,333 QCitizens have benefited from the program since its establishment in 2013. 

To know more about the program, kindly coordinate with the Office of the City Mayor (OCM) and QC GAD Council.